My Full Story
Background
I am a product development consultant and advisor specializing in clean beauty innovation, working at all stages of product development to bring new products from concept to counter. I am experienced with emerging Indie brands to big-box beauty brands.
I've spent the past 15+ years developing clean products for a number of brands including Juice Beauty, Reap & Glow, Dr. Elsa Jungman, Go Smile, Memebox, Yes To Carrots and Bare Escentuals with wide-ranging distribution that includes QVC, Ulta, Sephora, Bloomingdales, Target, Walgreens, and Whole Foods. Currently, I consultant as an advisor for clean skincare, makeup and haircare brands. My recent client list includes Alleyoop (skincare and makeup), Hatch Beauty (skincare and haircare), The Quick Flick (makeup), Japonesque (makeup and hair accessories), and Go Smile (oral Care), among others.
I am passionate about beauty and personal care, from concept to counter and everything in between. My specialties are formulation development, clean beauty innovation, project management, ingredient sourcing, COGS analysis, trend forecasting and product education, and product marketing.
​
In addition to my work in beauty, I continue to pursue creative avenues as my beauty workload permits.
Product Development Consultant and Advisor
January, 2015 - Present
​
Manage development of skincare and makeup, including new product innovation, project management, ingredient sourcing, COGS analysis, tech-transfers and reformulations.
Senior Specialist, Skincare Marketing and Product Development
June 2012 - December 2014
Conceptualized and developed new products of the Bare Escentuals skincare line, sold globally in BE boutiques, retail outlets and QVC.
Product Development Manager
March, 2010 - June 2012
​
Developed and commercialized natural skincare, haircare and color product line, sold globally in mass market retail outlets including Target, Walgreens, Walmart and Sephora EU.
San Francisco Editor
Haute Living Magazine
May 2011 - Sep 2014
Planned, managed and produced magazines for Bay Area-based readers. Created editorial calendars, developed story ideas, edited content and managed the production process. Pitched new stories to publishers, coordinated cover photo shoots, and wrote cover stories and inside content.
